Market Mix and Marketing Response Models: Trends and Research Opportunities
نویسندگان
چکیده
منابع مشابه
Auctions: Research Opportunities in Marketing
Despite growing interest in traditional and Internet auctions, the marketing literature on auctions is sparse. This paper outlines selected aspects of the research opportunity. We provide a brief description of the major auction mechanisms, outline key concepts and results from the economic analysis of auctions, and summarize the key findings in empirical tests of auction theory. We then identi...
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ژورنال
عنوان ژورنال: Foundations and Trends® in Marketing
سال: 2010
ISSN: 1555-0753,1555-0761
DOI: 10.1561/1700000015